Implementing e-commerce strategies
by Marc J. Epstein · 2004
"In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the "what" and "why" of e-commerce, Epstein zeroes in on the elusive "how.""--Jacket.
Electronic commerceBusiness enterprisesPlanningCase studiesComputer networksStrategic planningBusiness enterprises, computer networks