McQuail's Mass Communication Theory
Popularity 24
A new edition of the pre-eminent text in mass communication theory. Nothing else in the field is as comprehensive, as authoritative, or as popular. The market leader by some distance.
Mass mediaInformationstheorieMassenmedienMassenkommunikationTheorieMédiasCommunicationInformation, Théorie de l'PhilosophiePublicsMasskommunikationTeori, filosofi