International marketing

Name: International marketing
Author: Stanley J. Paliwoda, Michael J. Thomas

by Stanley J. Paliwoda, Michael J. Thomas

The third edition of this popular textbook has been brought fully up-to-date to offer comprehensive coverage of international marketing issues towards the millennium and beyond.

Export marketingInternationales MarketingMarchés d'exportationMarketingInternational business enterprisesMarketing, management