Relationship marketing for competitive advantage

Name: Relationship marketing for competitive advantage
Author: Adrian Payne, Christopher, Martin., Helen Peck, Moira Clark

by Adrian Payne, Christopher, Martin., Helen Peck, Moira Clark

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Customer relationsRelationship marketingConsumer satisfactionCustomer servicesRelations avec la clientèleMarketing relationnelConsommateursSatisfactionService à la clientèleBUSINESS & ECONOMICSCustomer RelationsMarketing