Building Corporate Identity, Image and Reputation in the Digital Era

Name: Building Corporate Identity, Image and Reputation in the Digital Era
Author: T. C. Melewar, Dennis, Charles, Pantea Foroudi

by T. C. Melewar, Dennis, Charles, Pantea Foroudi

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Corporate imageBranding (Marketing)ReputationCommunication in marketingEntreprisesImageStratégie de marqueRéputationCommunication en marketingBrandingBUSINESS & ECONOMICS / Marketing / GeneralBUSINESS & ECONOMICS / Marketing / Industrial