The Art of Innovation
by Tom Kelley, Thomas Kelley, Jonathan Littman · 2001
Popularity 26
The story of the origin and design process of IDEO, a design company in San Jose, CA. Shares examples of innovation from both IDEO and such companies as REI, Pike Place Market, and Nike.
Case studiesCreative ability in businessTechnological innovationsCas, Études deIDEOKreativitätInnovationsmanagementMotivationInnovationsInnovationUnternehmenCréativité dans les affaires