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Corporate creativity

by Robinson, Alan · 1997

Cover of Corporate creativity
Popularity 2

Corporate creativity identifies six essential elements that companies can use to turn their creativity from a hit-or-miss proposition into something consistent that they count on: alignment; self-initiated activity; unofficial activity; serendipity; diverse stimuli; within- company communication.

Creative ability in businessTechnological innovationsManagementOrganizational learningOrganizational changeOrganizational behaviorOrganizational effectiveness