Marketing strategy and competitive positioning
by Graham J. Hooley · 1998
Popularity 36
"Marketing Strategy and Competitive Positioning, 3e deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage."--Jacket.
MarketingTarget marketingManagementMarketing, managementMarketing--managementHf5415.127 .h66 2004658.8/02