Contemporary strategy analysis
concepts, techniques, applications
by Grant, Robert M. · 1991
Popularity 6
Grounded in the latest research and illustrated with lively current case examples, this text introduces MBA and advanced-level undergraduates to the fundamental concepts and principles of strategy.
Strategic planningStrategische planningManagementStrategySuccess in businessStrategische planungUnternehmensplanungHd30.28 .g72 2010Hd 30.28658.4/012Qp 320Qp 360