The matching law
by Richard J. Herrnstein · 1997

Popularity 3
This Impressive Collection contains Richard Herrnstein's most important and original contributions to the social and behavioral sciences - his papers on choice behavior in animals and humans and on his discovery and elucidation of a general principle of choice called the matching law.
Choice (Psychology)Choice BehaviorCollected worksEconomicsMathematical optimizationPsychological aspectsPsychological aspects of EconomicsReinforcement (Psychology)Social choiceDecision makingEconomics, psychological aspectsEconomische psychologie