Principles of Services Marketing
by Adrian Palmer · 1994
Popularity 7
Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.
MarketingManagementService industriesMarketing, managementDienstensectorDienstleistungConsumer industries - general & miscellaneousMarketing & sales managementMarketing servicesSchool management and organizationSchool principalsIn-service training