Library marketing that works
by Suzanne Walters · 2004

Popularity 1
Accompanying CD-ROM has brainstorming questions and worksheets, two sample step-by-step marketing plants, a one-day marketing workshop which includes a PowerPoint presentation and handouts, and a marketing plan exercise.
Handbooks, manualsHandbooks, manuals, etcLibrariesMarketingPublic relationsRelations publiquesBibliothequesGuides, manuelsLibrary administrationLibraries, public relations