Handbook of Qualitative Research Methods in Marketing

Name: Handbook of Qualitative Research Methods in Marketing
Author: Russell W. Belk

by Russell W. Belk · February 28, 2007

Cover of Handbook of Qualitative Research Methods in Marketing

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MethodologyQualitative researchMarketing researchConsumersResearchRechercheMarketingRecherche qualitativeConsommateursMethodologieMarketingforschungVerbraucherforschung