Positioning tourism destinations

Name: Positioning tourism destinations
Author: Allen Z. Reich, Daniel R. Fesenmair, Joseph T. O'Leary, Musaffer S. Uysal

by Allen Z. Reich, Daniel R. Fesenmair, Joseph T. O'Leary, Musaffer S. Uysal · 1999

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MarketingTourismPositioning (Advertising)IndustriesBUSINESS & ECONOMICSGeneralTourism industryIndustries - Hospitality, Travel & TourismReferenceBusiness/Economics