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The Mass Marketing of Politics

Democracy in an Age of Manufactured Images

by Bruce I. Newman

Cover of The Mass Marketing of Politics
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"The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers solutions to fix our political system before it is too late."--BOOK JACKET.

Propagande electoraleDemocracyWahlkampfElectionsMassamediaPolitiekPOLITICAL SCIENCEDemocratiePolitics and governmentPolitical ProcessMarketingPolitical campaigns