Market response models
by Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz
A guide to the use of market response models for planning and forecasting. The text can serve as a text for graduate students in marketing, as a guide for marketing scientists and as a handbook for marketing professionals.
Econometric modelsMarket surveysSales forecastingTime-series analysisMarketing ManagementBusiness / Economics / FinanceBusiness/EconomicsOperations ResearchMarketing - ResearchEconometricsBusiness & Economics / Marketing / GeneralSales & marketing