Political marketing and communication
Popularity 2
Exposes how a global communication and political marketing process can truly help political leaders to master the steps needed to adapt their communication to the evolution of society. The book undertakes a systematic and new approach to the matter, following a political science route.
Campaign managementCommunication in politicsPolitical AdvertisingPolitical campaignsInformation theoryMedia studiesPolitical campaigning & advertisingPolitical science & theoryGeneralPolitics / Current EventsPublic relations and politicsMarketing politique