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Vinony

Customer relationship management

integrating marketing strategy and information technology

by William G. Zikmund, Raymond, Jr. McLeod, Faye W. Gilbert

Cover of Customer relationship management
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ManagementCustomer relationsRelationship marketingData processingMarketing relationnelRelations avec la clientèleGestionInformatiqueRelaciones con los clientesAdministraciónProcesamiento de datosCustomer relations, management
Customer relationship management by William G. Zikmund, Raymond, Jr. McLeod, Faye W. Gilbert — book · Vinony