How Customers Think
Popularity 6
Illustrates how leading companies are "mining the unconscious" with remarkable results, and introduces innovative tools and techniques that help marketers.
Consumer behaviorPsychological aspectsConsumersPsychologyMarketingCreative thinkingConsumer behavior--psychological aspectsConsumers--psychologyMarketing--psychological aspectsLeadershipHf5415.32 .z35 2003658.8/342