Skip to content

Retail Pricing Strategies & Market Power

by Gordon Mills

Cover of Retail Pricing Strategies & Market Power
Popularity 1

This study of retail pricing strategies presents information on the practices used in a variety of sectors, such as supermarkets, banks and airlines. His analysis rests on several basic concepts which are introduced in the book.

MarketingPricing
Retail Pricing Strategies & Market Power by Gordon Mills — book · Vinony