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E-commerce

by Kenneth C. Laudon, Carol G. Traver, Carol Guercio Traver, Carol Traver

Cover of E-commerce
Popularity 164

In the 14 years since it began in 1995, electronic commerce has grown in the United States from a standing start to a $228 billion retail business and a $3.4 trillion business-to-business juggernaut, bringing about enormous change in business firms, markets, and consumer behavior.

Electronic commerceInformation technologyInternet marketingCommerce electroniqueMarketing sur InternetE-commerceTechnologie de l'informationMarketingInformatietechnologieInternetInternet, economic aspectsInternet, social aspects