Value co-creation in industrial buyer-seller partnerships--creating and exploiting interdependencies

Name: Value co-creation in industrial buyer-seller partnerships--creating and exploiting interdependencies
Author: Birgitta Forsström

by Birgitta Forsström

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Interorganizational relationsVerkopersStrategic alliances (Business)KopersValueCost effectivenessInterdependentieRelationship marketingIndustrial procurementBusiness networks