Skip to content

Personal influence

by Elihu Katz, Paul Lazarsfeld

Cover of Personal influence
Popularity 13

"A report of the Bureau of Applied Social Research, Columbia University." Bibliography: p. 381-393.

CommunicationMass mediaPublic opinionMedia StudiesPsychologyGeneralSociologySocial PsychologyLanguage Arts & Disciplines / CommunicationMarketing - General