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A Behavioral Approach to Asset Pricing

by Hersh Shefrin

Cover of A Behavioral Approach to Asset Pricing
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"A Behavioral Approach to Asset Pricing examines the reigning assumptions of asset pricing theory and reconstructs them to incorporate findings from behavioral finance. It constructs a solid, intact structure that challenges classic assumptions, and at the same time provides a strong theory and efficient empirical tools."--BOOK JACKET.

Capital assets pricing modelRisk management