The Real Pepsi Challenge
Popularity 3
Describes the achievements of one dozen pioneering African-American Pepsi Cola businessmen who increased the company's post-World War II profits by effectively tapping African-American markets.
PepsiCo, IncAfrican American executivesCola drinksMarketingEmployeesAfrican American consumersRecruitingHistoryPepsiCo IncVerbraucherDesegregatiePepsi Cola