Desperately Seeking Women Readers

"Desperately Seeking Women Readers delves into the history of U.S. newspapers to examine the construction of female readership. Pages designed specifically for women transformed over time as the newspaper industry looked for ways to obtain a greater number of female readers. Dustin Harp investigates the creation and collapse of these pages before considering contemporary case studies to explore the recent revival of sex-specific pages. Interviews with professional journalists reveal the difficulties inherent in defining news for women and the problems with constructing newspapers in a sex-specific way."--Jacket.