The Millennials
Provides a demographic and socioeconomic profile of the Millennial generation, which spanned the ages of 18 to 35 in 2012, and it includes a special supplement on the iGenerationchildren under age 16. --from publisher description.
Generation Y.StatisticsDemographic surveysConsumersGeneration YYoung consumersMarketingResearchYouthYoung adult consumersConsumer behaviorBUSINESS & ECONOMICS