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Brand leadership

by David A. Aaker, Erich Joachimsthaler

Cover of Brand leadership
Popularity 32

No description available.

Brand name productsManagementSales & marketingProduct ManagementBusiness & EconomicsBusiness / Economics / FinanceBusiness/EconomicsUnited StatesMarketing - GeneralAdvertising & PromotionBusiness & Economics / Marketing / GeneralMarketing