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Advertising

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advertising
thumb|upright=1.35|1948 print advertisement for Rinso laundry soap
consumerism
thumb|An electronics store displaying CRT TVs in a shopping mall in [[Jakarta, Indonesia (2002)]]
social media marketing
use of social media platforms and websites to promote a product or service
label
thumb|USDA Organic milk cap label thumb|A bunch of bananas with a label thumb|A label with faux Embossing (paper)|embossing thumb|A label made with embossing tape thumb|Shirt with labels A label (as distinct from signage) is a piece of paper, plastic film, cloth, metal, or other material affixed to a container or product. Labels are most often affixed to packaging and containers using an adhesive, or sewing when affixed to clothing. Labels contain printed information or symbols about the product or item. Information printed directly on a container or article can also be considered labelling.
guerrilla marketing
advertising strategy with a surprise and/or unconventional interactions
fear of missing out
anxiety to miss information, opportunities, events, experiences, or decisions improving life
spin
form of propaganda in public relations
visual pollution
visible deterioration and negative aesthetic quality of natural and human-made landscapes
content creation
activity of the contribution of information to any media
targeted advertising
type of advertising
email spam
unsolicited electronic advertising by e-mail
advertising column
cylindrical outdoor sidewalk structures
Cola wars
marketing campaigns of rival soft drink producers The Coca-Cola Company and PepsiCo
fake food
model or replica of a food item
media planning
selecting optimal media platforms for a marketing campaign
mobile advertising
form of advertising via mobile (wireless) phones
contextual advertising
dynamic targeted advertising
elaboration likelihood model
psychological dual process theory describing the change of attitudes
subvertising
thumb|Two billboards with the same original content; the billboard on the right is an example of subvertising after being vandalized. thumb|The ExxonMobil logo as subverted by [[Greenpeace.]]
Corporate Memphis
flat, geometric art style, widely used in Big Tech illustrations
cretic
A cretic ( ), also known as an amphimacer ( ) and sometimes paeon diagyios, is a metrical foot containing three syllables: long, short, long (– ᴗ –). In Greek poetry, lines made entirely of cretic feet are less common than other metres. An example is Alcman 58. However, any line mixing iambs and trochees could employ a cretic foot as a transition. In other words, a poetic line might have two iambs and two trochees, with a cretic foot in between.
banner blindness
tendency to ignore banner-size notices
grand cru
unofficial designation of food and drink quality
personal advertisement
type of advertisement
Spotify Wrapped
Spotify viral marketing campaign
fine print
text in a small size
branded content
entertainment product funded by an advertiser
norm of reciprocity
the expectation that people will respond favorably to each other by returning benefits for benefits, and responding with either indifference or hostility to harms
fear mongering
Fearmongering, or scaremongering, is the act of exploiting feelings of fear by using exaggerated rumors of impending danger, usually for personal gain.
Target rating point
TV viewership measurement metric
Transcreation
thumb|alt=The same ad presented in two languages Transcreation is a term coined from the words "translation" and "creation", and a concept used in the field of translation studies to describe the process of adapting a message from one language to another, while maintaining its intent, style, tone, and context. A successfully transcreated message evokes the same emotions and carries the same implications in the target language as it does in the source language. It is related to the concept of localization, which similarly involves comprehensively adapting a translated text for the target audien
reach
audience for advertising
patent medicine
product that is promoted and sold as a medical cure, which may not have any medical value
social network advertising
forms of online advertising that focus on social networking services
election poster
advertising material of a party or organization to choose from
cost per impression
the online advertising cost per view
René Groebli
Swiss photographer and photojournalist (born 1927)
autosurf
In Internet marketing, autosurfs are traffic exchanges that automatically rotate advertised websites in one's web browser, used to artificially generate website traffic. Members earn credits for each site that they view, which can then be spent to advertise members' sites by adding them to the autosurf rotation. Sites may additionally be added by external advertisers who pay the autosurf operators.
packshot
A packshot (also pack shot) is a still or moving image of a product, usually including its packaging and labeling, used to portray the product's reputation in advertising on TV. or other media. Its goal is to trigger in-store, on-shelf product recognition. The term packshot also refers to product placement in a movie or television show. Packshots often dominate television commercials, taking from two to five seconds of a thirty-second commercial. Forged or leaked packshots for unreleased products have led to controversy or increased interest in the product. Packshots can be a simple photograph
Artificial demand
creation of economic demand by deliberately influencing consumers
media market
geographic area with mostly the same set of media outlets
Federated Learning of Cohorts
type of web tracking based on browsing history
International Convention to Facilitate the Importation of Commercial Samples and Advertising Material
1952 multilateral treaty
gender in advertising
refers to the images in advertising that depict stereotypical gender roles and displays.
share of wallet
survey method that highlights the amount of business a company gets from specific customers
Ambient media
cost per order
revenue model for online advertising
job posting
advertisement to recruit job candidates