Category
page 1Audience measurement
audience measurement
measurement of amount of people in an audience
web analytics
measurement, collection, analysis and reporting of web data
click-through rate
percentage of views on a certain web page that made a desired click
Nielsen Media Research
American company behind Nielsen ratings
people-meter
TV ratings data collection module family
Target rating point
TV viewership measurement metric
Broadcasters' Audience Research Board
organization that compiles television ratings in the United Kingdom
reach
audience for advertising
audience response system
type of interaction
graveyard slot
television term
Video Research
Japanese market research company
Mediabase
Mediabase is a music industry service that monitors radio station airplay in 180 US and Canadian markets. Mediabase publishes music charts and data based on the most played songs on terrestrial and satellite radio, and provides in-depth analytical tools for radio and record industry professionals. Mediabase charts and airplay data are used on many popular radio countdown shows and televised music awards programs. Music charts are published in both domestic and international trade publications and newspapers worldwide. Mediabase is a division of iHeartMedia.
share of wallet
survey method that highlights the amount of business a company gets from specific customers