Fitness influencers

Aziz Sergeyevich Shavershian (24 March 1989 – 5 August 2011), better known as Zyzz, was an Australian bodybuilder and model. He established a cult following after posting videos of himself on YouTube, starting in 2007.

Braden Eric Peters, known online as Clavicular or Clav, is an American online streamer and influencer. He became known in 2025 on TikTok and Kick for his "looksmaxxing" content, which commentators have described as extreme and controversial, particularly for his advocacy of practices including facial "bonesmashing", getting cosmetic plastic surgery, taking anabolic steroids and lipodissolve products, and using methamphetamine for its anorectic properties.