Generation Alpha

cohort succeeding Generation Z

YouTube web series by Alexey Gerasimov

Italian brainrot is a series of internet memes that emerged in early 2025 characterized by surrealist and absurd images of AI-generated creatures who are given pseudo-Italian names. The phenomenon quickly spread across social media platforms such as TikTok and Instagram, going viral owing to its combination of sloppy aesthetics, synthesized "Italian" voiceovers, grotesque or humorous visuals, abstractism, and nonsensical narrative.