Category
page 1Hasbro franchises
Dungeons & Dragons
first fantasy tabletop role-playing game
Magic: The Gathering
1993 collectible card game
Transformers
Transformers is a mecha media franchise produced by American toy company Hasbro and Japanese toy company Takara Tomy. It primarily follows the heroic Autobots and the villainous Decepticons, two alien robot factions at war that can transform into other forms, such as vehicles and animals. The franchise encompasses toys, animation, comic books, video games and films. As of 2011, it generated more than () in revenue, making it one of the highest-grossing media franchises of all time.
My Little Pony
entertainment franchise developed by Hasbro
G.I. Joe
American line of action figures and media franchise
Mr. Potato Head
American toy

Nerf
Nerf is a toy brand formed by Parker Brothers and currently owned by Hasbro. Most of the toys are a variety of foam-based weaponry, with other Nerf products including balls for sports such as American football, basketball, and baseball. Their best known toys are their dart guns (referred to by Hasbro as "blasters") that shoot ammunition made from "Nerf foam" (partially reticulated polyether type polyurethane foam). Their primary slogan, introduced in the 1990s, is ''"It's Nerf or Nothin'!"''. Annual revenues under the Nerf brand are approximately .
Duel Masters
franchise based on a manga, anime and a trading card game
Axis & Allies
board game series
Action Man
action figure line based on GI Joe (1966-)
Micro Machines
line of model cars
Littlest Pet Shop
a toy franchise owned by Hasbro
Cranium
board game