Hype men

Shawn Corey Carter (born December 4, 1969), known professionally as Jay-Z, is an American rapper, businessman, and record executive. He was named the greatest rapper of all time by Billboard and Vibe in 2023. Rooted in East Coast hip-hop, Jay-Z is known for his complex lyricism that often uses double entendres, wordplay, and braggadocio. His music is built on a rags to riches narrative. He is the wealthiest musical artist in history, worth US$2.8 billion as of 2026.

Kendrick Lamar Duckworth is an American rapper, songwriter, and record producer. Rooted in West Coast hip-hop, Lamar's music features conscious, introspective lyrics, with political criticism and social commentary concerning African-American culture. Journalists have referred to Lamar as one of the greatest rappers of all time. In 2018, he became the first musician outside of the classical and jazz genres to receive the Pulitzer Prize for Music.

Sean John Combs, also known professionally as Diddy, is an American former rapper, record producer, record executive, and actor. He is credited with the discovery and development of musical artists such as the Notorious B.I.G., Mary J. Blige, and Usher, among others.

American DJ (born 1975)

American rapper and record producer (born 1971)

American rapper and television personality (born 1959)

American rapper (1973–2006)

American record producer and rapper (born 1978)

American songwriter, record producer, rapper, and music executive (born 1972)

American rapper

American rapper

American rapper and hype man

American rapper and producer

American hip-hop artist (1968–2024)

Anthony Leonard Platt (November 28, 1981 – January 24, 2025), better known by his stage name Unk, was an American rapper, DJ, and hype man. He is best known for his 2006 snap hit "Walk It Out".

American rapper (1974–2000)