ITV Breakfast

British breakfast programme, broadcast on weekdays from 6.00 am to 8.55 am on ITV

GMTV (an initialism for Good Morning Television), now legally known as ITV Breakfast Broadcasting Limited, was the name of the national ITV breakfast television contractor/licensee, broadcasting in the United Kingdom from 1 January 1993 to 3 September 2010. It became a wholly owned subsidiary of ITV plc in November 2009. Shortly after, ITV plc announced the programme would end. The final edition of GMTV was broadcast on 3 September 2010.

weekday breakfast television programme on ITV