Category
page 1Makeup

Beauty trends among American conservatives
United States conservatives in the 2020s have demonstrated at least two notable beauty trends. The first is Republican makeup, also known as MAGA makeup, MAGA beauty or conservative girl makeup. This term describes the style and application of cosmetics by people affiliated with Trumpism. The style refers to eyeliner, mascara, rouge, and foundation that are heavily applied so as to make their use obvious. This style contrasts with the natural makeup style. Kristi Noem and Karoline Leavitt have been cited as examples. Suzanne Lambert, a comedian on TikTok, is credited with popularizing the Republican makeup concept through a video she made shortly after Donald Trump's victory in the November 2024 presidential election. White House Press Secretary Karoline Leavitt posted a video of her makeup routine on social media that showed her using some of the techniques Lambert had mocked.
lipstick
thumb|upright|A woman applying red lipstick
thumb|upright|Lips with dark crimson lipstick
thumb|upright|A tube of red lipstick
Lipstick is a cosmetic product used to apply color and texture to lips, often made of wax and oil. Different pigments are used to produce color, and minerals such as silica may be used to provide texture. The use of lipstick dates back to early civilizations such as Sumer and the Indus Valley Civilisation, and was popularized in the Western world in the 16th century. Some lipsticks contain traces of toxic materials, such as lead and PFAS, which prompted health concerns
make-up
REDIRECT Cosmetics
lip liner
cosmetic product

kumadori
right|thumb|300px|The hero of wearing makeup. Print by
make-up brush
brush used for applying makeup or face paint
powder puff
piece of soft material used for the application of face powder
airbrush make-up
makeup sprayed onto the skin using an airbrush
Make-Up Artists and Hair Stylists Guild
American labor union