Marketing research

branch of research for business management, studying markets and economic opportunities

a marketing strategy to define the place a brand occupies in the minds of customers and how it distinguishes from competitor products

Psychographics is defined as "market research or statistics classifying population groups according to psychological variables" The term psychographics is derived from the words "psychological" and "demographics" Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS).

limited population for market study