Political campaign techniques

type of political culture

2013–2018 British political consulting firm

Astroturfing is the deceptive practice of hiding the sponsors of an orchestrated message or organization to make it appear as though it originates from, and is supported by, unsolicited grassroots participants. It is a practice intended to give the statements or organizations credibility by withholding information about the source's financial backers.

thumb|right|252px|United States Senator Warren R. Austin speaking during an all-night filibuster

practice that causes a webpage to have a high rank in Google

political messaging using coded language

deliberate and sustained process that destroys the credibility and reputation of a person, institution, organization, social group, or nation

In internet slang, rage-baiting (also ragebaiting, rage-farming, or rage-seeding) is the manipulative tactic of eliciting outrage with the goal of increasing internet traffic, online engagement, and revenue, as well as attracting new subscribers, followers, or supporters. This manipulation occurs through offensive or inflammatory headlines, memes, tropes, or comments that provoke users to respond in kind.

political campaign strategy focusing on deficiencies of the oposition

effort to damage or call into question someone's reputation, by propounding negative propaganda

electoral strategy to increase political support in the Southern United States

Narrowcasting is the dissemination of information to a specialised audience, rather than to the broader public-at-large; it is the opposite of broadcasting. It may refer to advertising or programming via radio, podcast, newspaper, television, or the Internet. The term "multicast" is sometimes used interchangeably, although strictly speaking this refers to the technology used, and narrowcasting to the business model. Narrowcasting is sometimes aimed at paid subscribers, such as in the case of cable television.

act of a government or state to manipulate the Internet

Microtargeting is the use of online data to tailor advertising messages to individuals, based on the identification of recipients' personal vulnerabilities. Such tactics can be used for promoting a product or a political candidate. Direct marketing data mining techniques that are used often involve predictive market segmentation (aka cluster analysis). Microtargeting's tactics rely on transmitting a tailored message to a subgroup on the basis of unique information about that subgroup.

Psychographics is defined as "market research or statistics classifying population groups according to psychological variables" The term psychographics is derived from the words "psychological" and "demographics" Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS).

use of an advertising campaign through the media to influence a political debate

guiding principle for a moral dilemma

effort to influence the outcome of an election by discouraging or preventing specific groups of people from voting

Fearmongering, or scaremongering, is the act of exploiting feelings of fear by using exaggerated rumors of impending danger, usually for personal gain.

introduction of a distracting topic

unsanctioned release of confidential information to news media

term used in political campaigning

method of legislative obstruction in the US senate

field of research

use of polling to spread misinformation