Post Consumer Brands brands

Postum () is a powdered roasted grain beverage popular as a coffee substitute. The caffeine-free beverage was created by Post Cereal Company founder C. W. Post in 1895 and marketed as a healthier alternative to coffee. Post was a student of John Harvey Kellogg, who believed that caffeine was unhealthy. Post Cereal Company eventually became General Foods, and merged into Kraft Foods Inc. in 1990. Eliza's Quest Foods assumed the trademark rights and secret recipe of Postum in 2012.

Shreddies are a breakfast cereal marketed in Canada, the United Kingdom, and Ireland. It was first produced in Canada in 1939 by Nabisco. The Shreddies brand is held by Post Consumer Brands in Canada, and Cereal Partners under the Nestlé brand name in the United Kingdom and Ireland.