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Privately held companies based in Texas

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Dell
Dell Inc., formerly Dell Computer Corporation, is an American technology company that develops, sells, repairs, and supports personal computers (PCs), servers, data storage devices, network switches, software, computer peripherals including printers and webcams among other products and services. Dell is based in Round Rock, Texas.
Whataburger
thumb|upright=1.2|Whataburger restaurant in Austin, Texas
The Boring Company
infrastructure and tunneling company
Origin Systems
former video game developer based in Austin, Texas
Mary Kay
American multi-level marketing company
Robot Entertainment
American video game development company
Neiman Marcus
American luxury specialty department store
Steve Jackson Games
American game publishing company
Armadillo Aerospace
former aerospace startup company based in Mesquite, Texas
USAA
The United Services Automobile Association (USAA) is an American financial services company providing insurance, including personal property and casualty and life insurance, and banking products exclusively to members of the military, veterans and their families. It was founded in 1922 in San Antonio, Texas, by a group of 25 U.S. Army officers as a mechanism for mutual self-insurance, when they were unable to secure auto insurance because of the perception that they, as military officers, were a high-risk group.
H-E-B
H-E-B Grocery Company, LP, is an American privately held supermarket chain based in San Antonio, Texas, with more than 435 stores throughout Texas and Mexico. The company also operates Central Market, an upscale organic and fine foods retailer.
Traxxas
Traxxas is a radio control model manufacturer based in McKinney, Texas, United States. Traxxas offers electric and nitro-powered radio-controlled cars, off-road and on-road vehicles, boats, and a drone.
Zello
Zello is a tech software company in Austin, Texas, U.S., known for the Zello app, which emulates push-to-talk (PTT) walkie-talkies over cell phone networks.
Energy Future Holdings
company
FlightAware
alt=|thumb|11 Greenway Plaza houses the headquarters of FlightAware. FlightAware is an American multi-national technology company that provides real-time, historical, and predictive flight tracking data and products. it is one of the world's largest flight tracking platform, with a network of over 40,000 ADS-B ground stations in 196 countries. FlightAware also provides aviation data and predicted ETAs to airlines, airport operators, and software developers. FlightAware is a subsidiary of Collins Aerospace (itself a subsidiary of Raytheon), with headquarters in Eleven Greenway Plaza in Houston,
Edge of Reality
American video game developer
Cicis
American pizza buffet restaurant chain
Motel 6
motel chain
Lancair
thumb|right|Lancair 235 thumb|right|Lancair 360 thumb|right|Lancair IV-P thumb|right|Lancair Legacy thumb|right|Lancair Propjet thumb|right|Lancair Evolution
Vista Equity Partners
American private equity and venture capital firm
Vari-Lite
thumb|A Vari-Lite Moving headVari-Lite is a brand of automated, variable-colour stage lighting systems. Their intelligent lighting fixtures are commonly used in theatre, concerts, television, film and corporate events.
Tellabs
Tellabs, Inc. is a global network technology company that provides networking and communications solutions to both private and governmental agencies. The company offers a range of products and services, including optical transport systems, access systems, managed access solutions, and network management software. The company was founded by Michael Birck in 1974 and is headquartered in Carrollton, Texas. It is currently owned by Marlin Equity Partners, who established an independent business for its product portfolio to accelerate the development of Optical local area network (OLAN) technology.
Panic Button
American video game developer