Propaganda techniques using words

In the 1949 dystopian novel Nineteen Eighty-Four (also published as 1984), by George Orwell, Newspeak is the fictional language of Oceania, a totalitarian superstate. To meet the ideological requirements of Ingsoc (English Socialism) in Oceania, the Party created Newspeak, a controlled language of simplified grammar and restricted vocabulary designed to prevent people from being able to think critically. The Newspeak language thus limits the person's ability to articulate and communicate abstract concepts, such as personal identity, self-expression, and free will, which are thoughtcrimes, acts

thumb|upright=1.5|A word cloud of buzzwords related to [[big data]]

word that appears meaningful but is vague

rhetoric used to influence an audience

Doublespeak is language that deliberately obscures, disguises, distorts, or reverses the meaning of words. Doublespeak may take the form of euphemisms (e.g., "downsizing" for layoffs and "servicing the target" for bombing), in which case it is primarily meant to make the truth sound more palatable. It may also refer to intentional ambiguity in language or to actual inversions of meaning. In such cases, doublespeak disguises the nature of the truth.

emotionally charged expression with intense connotations but without denotation