Subscription video on demand services

is a Japanese video-on-demand streaming service operated by NTT Docomo. Originally established in 2011 as a joint venture with Avex—which held a 70% stake until 2022—the platform operated strictly as a subscription video-on-demand (SVOD) service under several names: (2011–2013), (2013–2015), and dTV (2015–2023). In April 2023, Docomo completely revamped the service, rebranding it as Lemino and transitioning it to a hybrid model that includes both a free ad-supported video-on-demand (AVOD) tier, featuring catch-up distribution for domestic television programs such as those from TV Tokyo and Yom