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TikTok trends

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Beauty trends among American conservatives
United States conservatives in the 2020s have demonstrated at least two notable beauty trends. The first is Republican makeup, also known as MAGA makeup, MAGA beauty or conservative girl makeup. This term describes the style and application of cosmetics by people affiliated with Trumpism. The style refers to eyeliner, mascara, rouge, and foundation that are heavily applied so as to make their use obvious. This style contrasts with the natural makeup style. Kristi Noem and Karoline Leavitt have been cited as examples. Suzanne Lambert, a comedian on TikTok, is credited with popularizing the Republican makeup concept through a video she made shortly after Donald Trump's victory in the November 2024 presidential election. White House Press Secretary Karoline Leavitt posted a video of her makeup routine on social media that showed her using some of the techniques Lambert had mocked.
6-7
6-7 is an Internet meme, slang term, and gesture that was popularized in 2025 on TikTok and Instagram Reels. It has no fixed meaning.
Italian brainrot
Italian brainrot is a series of internet memes that emerged in early 2025 characterized by surrealist and absurd images of AI-generated creatures who are given pseudo-Italian names. The phenomenon quickly spread across social media platforms such as TikTok and Instagram, going viral owing to its combination of sloppy aesthetics, synthesized "Italian" voiceovers, grotesque or humorous visuals, abstractism, and nonsensical narrative.
Dubai chocolate
chocolate tablet filled with battered dough and pistachio
OK boomer
ageist catchphrase and Internet meme
e-kid
youth subculture originating in the late-2010s
Dreams
original song written and composed by Stevie Nicks, recorded by Fleetwood Mac
Sigma Boy
2024 single by Betsy and Maria Yankovskaya
Chill guy
meme artwork from 2024
Talahon
Talahon is a word associated with a German subculture that became popular on social media platforms in 2024. The term originally designates teenagers and young men, typically of Arab or Turkish origin, who posted videos of themselves on social media adopting aggressive postures and showcasing luxurious, albeit often fake, accessories, with German hip-hop playing in the background. The term is used both as a proud self-designation and as a disparaging slur, depending on context.
performative male
2025 internet meme about an alleged archetype of man involving performative displays of progressivism, feminism, as well as emotional sensitivity
Break My Stride
original song written and composed by Greg Prestopino and Matthew Wilder; first recorded by Matthew Wilder
Man or Bear
hypothesis where women are questioned on whether they want to be stuck in a forest with a man or a bear
Mia Khalifa
iLoveFriday song
Soft Girl