Transmediation

Intertextuality is the shaping of a text's meaning by another text, either through deliberate compositional strategies such as quotation, allusion, calque, plagiarism, translation, pastiche or parody, or by interconnections between similar or related works perceived by an audience or reader of the text. These references are sometimes made deliberately and depend on a reader's prior knowledge and understanding of the referent, but the effect of intertextuality is not always intentional and is sometimes inadvertent. Often associated with strategies employed by writers working in imaginative regi

American media scholar

the technique of telling a single story or story experience across multiple platforms and formats

American writer

Transtextuality was defined by Gérard Genette as the "textual transcendence of the text", that is "everything that brings it [the text] into relation (manifest or hidden) with other texts". Genette distinguished five types of transtextual relationships, namely:

Japanese neologism for a media franchise