Wool industry in Australia

thumb|upright|Street scene in Midtown Manhattan in 1973, with a large rooftop billboard for "Pure Wool" and the Woolmark Woolmark is a wool industry certification mark used on pure wool products that meet quality standards set by The Woolmark Company. It is a trade mark owned by The Woolmark Company, which has since 2007 been a subsidiary of Australian Wool Innovation Limited (AWI). The logo was launched in 1964 by the Woolmark Company under its previous name, the International Wool Secretariat.