Paulista Avenue

Paulista Avenue (Avenida Paulista in Portuguese, Paulista being the demonym for those born in the state of São Paulo) is one of the most important avenues in São Paulo, Brazil. It stretches 2.8 kilometres (1.7 mi) and runs northwest to southeast. Its northwest point is Praça Marechal Cordeiro de Farias [pt] at its intersection with Rua da Consolação and its southeast point is Praça Oswaldo Cruz Praça Oswaldo Cruz [pt] at its intersection with Treze de Maio, Bernardino de Campos, Desembargador Eliseu Guilherme, and Dr. Rafael de Barros avenues. Major crossroads on the street are Rua Augusta, Rua Haddock Lobo (São Paulo) [pt] and Avenida Brigadeiro Luís Antônio [pt]. Parallel to it are Cincinato Braga, Joaquim Eugenio de Lima on the Bela Vista/Paraíso side and Alameda Santos and Coronel Oscar Freire on the Jardins side. Paulista Avenue crosses sections of the neighborhoods of Paraíso (bairro de São Paulo) [pt], Jardim Paulista, Cerqueira César (bairro de São Paulo) [pt] and Jardim América (bairro de São Paulo) [pt], ending in Higienópolis.

The headquarters of many financial and cultural institutions are located on Paulista Avenue. As a symbol of the center of economic and political power of São Paulo, it has been the focal point of numerous political protests beginning in 1929 and continuing into the 21st century. It is also home to an extensive shopping area and to South America's most comprehensive fine-art museum, the São Paulo Museum of Art. Being one of the highest points in São Paulo, it is clustered with radio and television masts, most notably that of TV Gazeta. Paulista Avenue is a major hub of the subway and bus lines of the city.