Seagram Company Ltd.

Also known as Joseph E. Seagram & Sons, Seagram's

The Seagram Company Ltd. (which traded as '''Seagram's''') was a Canadian multinational beverage and, during the last five years of its existence, entertainment conglomerate formerly headquartered in Montreal, Quebec. Founded in 1857 as a distiller of Canadian whisky based in Waterloo, Ontario, it was in the 1990s the largest owner of alcoholic beverage brands in the world.

Key facts

Company.fate: Broken up: Core business assets split and sold to Diageo, Pernod Ricard and Infinium Spirits Universal Studios's television operations and studios Interscope Communications, Gramercy Pictures, and October Films sold to USA Networks Remaining assets sold to Vivendi to form Vivendi Universal Entertainment
Company.foundation: , in Waterloo, Ontario, Canada
Company.location_city: Montreal, Quebec
Company.location_country: Canada
Company.key_people: Joseph E. SeagramBronfman family
Company.products: Alcoholic beverages, Ginger ale, Tonic water, Club soda
Company.name: The Seagram Company Ltd.
Company.logo: frameless|class=skin-invert
Company.trade_name: Seagram's
Company.industry: Beverages

via Wikipedia infobox

Wikidata facts

Article

8 sections

Contents

History
Path to destruction
Post-bankruptcy fate of assets
Brands
Legacy
See also
References
External links

The path to the end of its independent existence started in 1995, when it sold the source of 70% of Seagram's earningsa 25% holding of chemical company DuPont, a position it acquired in 1981. Seagram's used the money, plus drew on increased debt positions, to purchase controlling interests in various entertainment and other business ventures, starting in 1995 with its purchase of MCA Inc., whose assets included Universal Pictures and its theme parks.