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Vinony

advertorial

noun

  1. advertisement written by the advertiser but made to look like editorial content from the media in which it is published
L316075 on Wikidata ↗

Wiktionary

Pronunciation: /ˌædvɚˈtɔɹi.əl/ / /ˈæd.vɜːˌtɔːɹ.i.əl/

noun

Etymology: Blend of advertisement + editorial, 1946.

  1. An advertisement written in the form of an objective editorial, presented in a printed publication, and usually designed to look like a legitimate and independent news article.

    “BuzzFeed leads the pack with what it calls “native advertising,” a euphemism for advertorials.”