blandishment

noun

Etymology: From blandish (“to persuade someone by using flattery, to cajole; to praise someone dishonestly, to flatter or butter up”) + -ment (suffix forming nouns from verbs, having the sense of ‘the action or result of what is denoted by the verbs’). Blandish is derived from Middle English blaundishen (“to flatter; to fawn; to be enticing or persuasive; to be favourable; of the sea: to become calm”) [and other forms] (whence blaundice (“flattery, blandishment; caresses, dalliance; allurement, attractiveness; deceitfulness, deception”) [and other forms]), from Middle English blaundishen, from blandiss-, the extended stem of Middle French blandir + Middle English -ishen (suffix forming verbs). Blandir is derived from Latin blandīrī, the present active infinitive of blandior (“to fawn, flatter; to delude”), from blandus (“fawning, flattering, smooth, suave; persuasive; alluring, enticing, seductive; agreeable, pleasant”) (ultimately from Proto-Indo-European *(s)mel- (“erroneous, false; bad, evil”)) + -iō (suffix forming causative verbs from adjectives).

1. Often in the plural form blandishments: a flattering speech or action designed to influence or persuade.

   “Thus Her with Indignation frowning, ſtern, / With Tears, and Blandiſhments Æneas ſooth’d : / She bends here Eyes averſe upon the Ground ; / And by his Speech begun is mov’d no more, / Than a hard Flint, or fix’d Marpeſian Rock.”

   “She looked up as she heard his footsteps, and the gracious smile which her lips put on, was an invitation to make himself happy in a seat beside her. But he resisted the blandishment, and lifting his hat as he passed, with a smile in return, he soon disappeared from her presence, and joined the two who awaited him.”

2. Something alluring or attractive.

   “We need intellectual leaders who are prepared to resist the blandishments of power and influence and who are willing to work for an ideal, however small may be the prospects of its early realization.”

3. Allurement, attraction.