blatant

adj

Etymology: Coined by Edmund Spenser in 1596 in "blatant beast". Probably a variation of *blatand (Scots blaitand (“bleating”)), present participle of blate, a variation of bleat, equivalent to blate + -ant. See bleat. In addition, it is suggested by Latin blatiō (“speak like a fool, prate”), which is rare, and so the similitude may be just coincidental. Compare typologically Bulgarian вопиющ (vopijušt), Russian вопию́щий (vopijúščij) (akin to вопи́ть (vopítʹ)).

1. Obvious, on show; unashamed; loudly obtrusive or offensive.

   “Glory, that blatant word, which haunts some military minds like the bray of the trumpet.”

   “London died away in draggled taverns and dreary scrubs, and then was unaccountably born again in blazing high streets and blatant hotels.”

2. Bellowing; disagreeably clamorous; sounding loudly and harshly.

   “A monster, which the Blatant beast men call.”

   “harsh and blatant tones”